A group of artists collaborates in locations around the world to create art pieces that illustrate the philosophy of Absolut Vodka.

Absolut Vodka collaboration with director Rupert Sanders to embark on a series of advertisements that draw upon that sweet spot. The ad features a number of different areas, the urban landscape of the city, Artic regions,forest area, and in each place there’s a different word, which eventually creates the phrase, “Doing Things Differently Leads To Something Exceptional.” I’m really feeling the creative direction and unique flavor within these pieces.

Check out the scene is with the bottles in the forest. They were somehow able to change the height of the bottles, so when you see it at first they appear waist high. However,later you can see them from below, spelling the word ‘Things.’ Over 2,000 bottles were used to create the effect.

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1. Brawndo Drink: Brilliant Advertising!

This entry was posted on Saturday, August 29th, 2009 at 11:32 am and is filed under All, Art, Film. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.