Though the World Cup is over and the talk of the town is still on Spain becoming World Cup champions for the first time in its history, there is another, albeit smaller, story making the rounds: what was up with that trophy case? If you didn’t catch it, the World Cup trophy was transported onto the field after the Netherlands defeat in a custom-made Louis Vuitton carrying case. Interesting, eh?

The only thing truly custom about this Louis Vuitton carrying case (made for the only true “world” event other than the Olympics, to remind you), is its shape. It was handmade to perfectly conceal the 14.5 inch high trophy, but the case’s aesthetic design stays true to Louis Vuitton style by displaying the same logo around its entire frame that has been classically featured on women’s purses and luggage. No FIFA, World Cup, or African designs- just straight-up, brown and tan LV. Seems like it was a subliminal advertisement on a global stage. But hey, its an fascinating note for you fashionistas out there. Here is a look into the making of this trophy case, embellished with the LV logo, which inevitably played its small role in sporting history.